Greene_To_Publish_V3_final

Live Nation Entertainment’s dominance over the online ticketing industry has come at a significant cost to consumers. Through its control of venues, monopolistic conduct, collusion with ticket scalpers, and use of widely criticized business practices like demand-based pricing, the platform has perpetuated the artificial inflation of ticket prices. This Note examines legislation and enforcement actions directed against Live Nation Entertainment, including a recent jury verdict against the company, and argues that the momentum from this verdict must be carried forward into structural change within the ticket industry. Previous enforcement actions have resulted in settlements and fines proving largely ineffective in curbing Live Nation Entertainment’s misconduct, and legislation directed towards the platform’s predatory pricing models largely fail to address the issue head on. This Note argues that future enforcement actions must use this recent verdict as a guidepost, and legislation directly addressing the use of demand-based pricing must be passed in order to bring concrete reform to the ticket industry and protect consumers from being exploited by ticket inflation.

PDF: https://journals.law.unc.edu/ncjolt/wp-content/uploads/sites/4/2026/04/Greene_To_Publish_V3_final.pdf

Author: Tim Greene

Volume 27, Issue 4