This Recent Development discusses the future of secondary\u00a0liability for e-commerce platforms whose users sell counterfeit\u00a0goods in the wake of the ongoing Gucci v. Alibaba litigation.\u00a0Should the plaintiffs prevail, e-commerce platforms will be held\u00a0accountable to cooperate with brand owners by removing\u00a0infringing listings in a timely fashion and sanctioning users who\u00a0sell counterfeits in an effective manner, resulting in a more brand-protective environment than that under the current Tiffany v. eBay\u00a0standard. Such a result will compel e-commerce platforms to share\u00a0the burden of policing counterfeiters with trademark owners,\u00a0working together to combat trademark infringement. Not only will\u00a0this be a more effective means of discouraging appropriation, but\u00a0it will also reinforce public policy goals and ultimately benefit\u00a0trademark owners, e-commerce platforms, and consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"
This Recent Development discusses the future of secondary\u00a0liability for e-commerce platforms whose users sell counterfeit\u00a0goods in the wake of the ongoing Gucci v. Alibaba litigation.\u00a0Should the plaintiffs prevail, e-commerce platforms will be held\u00a0accountable to cooperate with brand owners by removing\u00a0infringing listings in a timely fashion and sanctioning users who\u00a0sell counterfeits in an effective manner, resulting …<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,68,71],"tags":[],"_links":{"self":[{"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/posts\/3841"}],"collection":[{"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/comments?post=3841"}],"version-history":[{"count":1,"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/posts\/3841\/revisions"}],"predecessor-version":[{"id":7259,"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/posts\/3841\/revisions\/7259"}],"wp:attachment":[{"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/media?parent=3841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/categories?post=3841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journals.law.unc.edu\/ncjolt\/wp-json\/wp\/v2\/tags?post=3841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}